Viva Magenta

Viva Magenta

18-1750 Viva Magenta. An unconventional shade for an unconventional time.

Courageous. Fearless. Optimistic. Joyful.
A shade of crimson red inspired by the most precious and ancient natural colour: cochineal red. A perfect balance between hot and cold, so in the words of Leatrice Eiseman, Executive Director of the Pantone Color Institute, while she illustrated the color chosen for the new year 2023, as has become a custom of the company since the beginning of the new millennium.
This nuance, flag of the year that is about to begin, is both rebellious and inclusive. It encourages you to unleash your inner strength without hesitation and encourages you to look ahead with confidence and to experiment with new paths.
Expect to meet her in decor, as in make-up; in marketing or in upcoming fashion proposals…just like in the Rossomenta Collections which have always celebrated femininity in all its gentle strength. And so, in this period of the year that sees us making resolutions and nurturing small and big dreams for the future, let's put on the optimism and courage of Viva Magenta to wake up every morning with good ideas in mind...perhaps starting right from a hat Redmint!

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